Green tourism and responsible travel are key concerns for AITO and its members. Each potential member's sustainable tourism credentials are examined before they may join, to ensure sustainability and that local cultures and the environment are treated with the utmost care and respect. AITO members recognise that the destinations where they provide holidays are the life blood of the industry. and that they need to protect them with a responsible travel and sustainable tourism policy.
AITO is the first tourism industry association to incorporate into its business charter a commitment to Responsible travel and green tourism. Sustainable travel guidelines for its members based upon 5 key objectives:
- To protect the environment – its flora, fauna and landscapes
- To respect local cultures – traditions, religions and built heritage
- To benefit local communities – both economically and socially
- To conserve natural resources – from office to destination
- To minimise pollution – through noise, waste disposal and congestion

Bales awarded 5 stars by AITO for Responsible Tourism.
To receive the highest rank, Bales Worldwide has managed to achieve excellent standards of environmental, cultural and community responsibility. Bales have made great efforts to fulfil the key objectives involved. Applying responsible tourism strategies will benefit the entire travel industry; from large travel companies to the small affected communities that exist all over the world. Bales Worldwide are extremely proud to be contributing to the policy with the best possible efforts and will continue to do so. This achievement is a prime example of the company’s traditional, respectful values and ethical practises.


